Save time and take control of your social media strategy with Metricool. Schedule posts, track performance, and manage all your accounts effortlessly. Deciding whether you want to support social media platforms is very much a moral/ethical call.

Our RACE Framework has a data-driven structure that marketers can use to plan their own strategies. As an alternative, this is the most recent compilation of active users for the main social networks as we enter 2025. Since it’s the start of the year, we have included the most recent research from the end of the previous year, but will update this compilation of research through 2025. We include the lastest figures for the fast growing social networks such as Threads and Bluesky which has recently announced dramatic growth as many people switch from X / Twitter. Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2025.

What Is Behavioral Economics In Sales? (explained With Examples)

It’s about mapping messages to moments—and making every piece of content do its job. Any more, and you’re repurposing without relevance—or worse, ghosting audiences. Each of these connects content with a clear business result and that’s how you prove social ROI. If your social content doesn’t tie directly to marketing KPIs, it’s just noise. What you need is a strategy built like a system that aligns with your marketing objectives, adapts to platform shifts, and gives you repeatable wins without burning out your team. If your content doesn’t offer something useful or memorable, it’s not likely to perform (no matter how often you post).

Social Media Marketing Gives Businesses More Brand Authority

Beyond that, you can host giveaways for people who share their thoughts with your team. Promoting and sharing your products on social media is a simple way to improve lead generation, boost conversions, and increase sales. Here are some examples I found on how to use social media to generate more leads.

The brand repeatedly uses its core colours (yellow and red), creating a stronger visual image that helps customers remember the brand. It’s always worth optimising your profile page to reflect what makes your business unique. Koala Mattresses is all about luxury, but this doesn’t mean its social media copy is formal and stilted. The brand still maintains a conversational tone and injects light humour into its posts. A space for social media managers, small business owners, and creators to connect, share, and learn from each other. On our resources blog, you’ll find the latest social media news and trends, social media success stories, guides to new platform features, and more.

This will enable you to tailor content to audience personas and optimize campaigns in real-time for better social ROI and audience alignment. As Sprout customers, Penn State Health has used Sprout’s Tagging feature to help benefit from improved segmentation and tracking for their marketing and communications objectives on social media. “The tagging architecture within Sprout has really allowed us to have greater segmentation and tracking for those separate and distinct audiences and also the variety of content that we’re putting out,” Peiffer notes.

No, it’s better to be great on 2-3 relevant platforms than mediocre on many. Focus on the platforms where your target audience is most active and where you can maintain a strong presence. Start with one or two platforms, master them and then expand if you can. Knowing your social media audience is key to measuring engagement rates.

It’s best to plan your content calendar ahead of time instead of creating and publishing content spontaneously. Armed with your content pillars and formats and the platforms you’ve decided on, you can begin to map out the content itself on your social media content calendar. For example, pouring your social media marketing efforts into LinkedIn might not be your best course of action if you’re trying to reach teenagers. Similarly, TikTok and Snapchat are unnecessary if your target market is retirees. When starting out, it’s better to pick a few platforms your target audience is on rather than trying to maintain a social media presence on all the different platforms.

By using data of 112 salespeople from several industries the study found that the intensity of technology use positively affects attitude towards social media, which positively affects social media use. Intensive technology use in turn positively affects customer relationship performance (customer retention). Due to digitalisation customers are becoming more informed and rely less on traditional selling initiatives (Ancillai et al. 2019). Buyers are relying more on digital resources and their buying process more often involves the use of social media. For example, in the research B2B buyer survey, 82% of buyers stated that social media content has a significant impact on the purchase decision (Ancillai et al. 2019; Minsky and Quesenberry 2016).

Regarding planning and publishing, these elements are fundamental to social marketing. Sharing on social can be as straightforward as posting a blog, photo, or video, much like you would on your personal accounts. Each part of the strategy should answer one specific question, and every good strategy will have these key components.

With a social listening tool, you can even measure how your brand’s share of voice stacks up against key competitors. This is a highly effective way to gauge your brand’s visibility ปั้มไลค์ and market share within your industry. The 2025 Sprout Social Index™ showed consumers rank authenticity and relatability as two out of the three most important brand content traits.

Its ad platform, combined with organic engagement, can amplify brand messages, ensuring they resonate with the audience. Facebook, the largest social media platform globally, serves as a massive local business directory. With its diverse user base, it’s a hub for communication, group participation, business discovery, and brand following.